WAVACUP - Coming soon
Simple, beautiful paper lid-less cup 2 ↓ plastic waste.
Customers desperately want a cup which they feel they will contribute to waste reduction, while feeling great doing so. So far, it is difficult to find a cup that is both pleasant to use and environmentally friendly.
Wavacup achieves this by using a well-tested origami folding to create its own lid - an elegant integrated top. It is a breeze to fold it, hold it, drink from it, and reopen it. Oh, and it is also less likely to spill.
Restaurants will love it because Wavacup’s integrated top allows for lower shipping, storage and material costs. They will save money because the extra paper needed to make our cup is more than covered by the savings from the removal of plastic lids - Wavacup only uses 30% more paper per unit to replace the lid. Its one-piece structure is optimized for mass-production using existing traditional cup-making machines.
Please stay tuned for the graphic designs that come with the cup. Brands will benefit because the top surface and body provide opportunities for promotional graphics and logo placement.
Reducing waste is the fad.
The cup removes the need for plastic lids which often do not get recycled and, in turn, pollute our oceans. A plastic lid is 3 grams of plastic. The world uses 274 billion cups per year, which is equal to 1.65 million tons of lid waste entering the ocean per year. 8.25 million tons of plastic waste enter the ocean each year, which means plastics lids potentially occupy 18% of that. Straws have previously garnered wide-spread attention due to their impact on ocean pollution, but in fact plastic lids make up to 8.25 times more of ocean waste than straws do by weight. Therefore, plastic lids are exactly what we plan to tackle.
Wavacup will aim to use compostable and recyclable plastic lining so that it becomes possible to prevent the whole cup from entering the landfill. Wava cup will also make it easier to collect used paper cups, since customers will no longer need to separate lids and cups and deposit them into two different collection bins. From barista feedback, we learned that most customers were not mindful of where they threw out their used utensils.
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